Client: Three Birds Renovations

Campaign: BFCM 2025

Creative: Looking at historical data in the account, I briefed out a range of content to our in-house designers. Creative took successful elements from the previous BFCM period and other Sale Periods during the previous year. The months prior to the sale, a range of net new concepts were also tested (with successful elements being breifed out for BFCM 2025 creative) in order to add creative diversity to the mix. Creative format range included statics, EGC, UGC, video and animation. Off the back of this campaigns success, I was also able to supply the client with a creative guide for future sales and BFCM 2026 recommendations.

Results: CTR increased ~205% YoY, across the same sale period.

NB: The creative approach is performance-led, optimised to deliver results rather than visual perfection. Designs take into account what creative performs on Meta foremost. Aesthetic-led brand creatives are more suited for new audiences; those at the top of the funnel. These creatives are for engaged, bottom of the funnel audiences.