Client: Eva Home

Campaign: BAU Creative

Creative: The client’s intention was to bring more elevated creative into the performance account. I turned to my previous experience briefing performance creative for fashion clients, and applied those design learnings to the Eva account. We tested this theory across a range of statics, ensuring enough creative diversity across the suite to keep the algorithm happy.

Results: This ‘elevated’ creative has been a mainstay in the BAU campaign of this account since this test, with the approach being used successfully during sale periods too. The designs average a 5.36% ROAS.